Social value of active seniors’ behavior in the inner beauty market: A systematic review

The world's aging population is rapidly increasing and this is one of the most important global challenges. This study examines active seniors' increased social activity, self-efficacy and social communication through inner beauty market behaviors, and proposes strategies to improve active seniors' quality of life, healthcare, economic independence and sustainability of inner beauty market behaviors. The study followed the preferred reporting items for systematic reviews and meta-analyses flowchart and utilized databases, such as PubMed, Scopus and Google Scholar, to research and analyze data until April 2025. Of the 996 studies, 38 studies were included in the systematic review based on inclusion and exclusion criteria. A total of thirty-eight studies were included and systematically reviewed. Participation in the inner beauty market was linked to improved quality of life through health management, social engagement, and economic independence. Involvement in the inner beauty market enhances active seniors' economic independence, social relationships, and holistic health. These findings support its role in promoting successful aging. Geriatr Gerontol Int 2025; ••: ••-••.