Sustainability marketing and brand engagement to create value: the moderating role of brand reputation

doi:10.1108/asr-07-2025-0132

September 3, 2025Annals in Social Responsibility

Sustainability marketing and brand engagement to create value: the moderating role of brand reputation

View Full Paper

Ask AI

Bookmark

Share

Key Points

This research demonstrates that sustainability marketing can significantly enhance brand engagement, leading to increased value creation.
The study reveals a positive correlation between brand reputation and the effectiveness of sustainability marketing strategies.
Evidence from various case studies supports the notion that strong brand reputation moderates the relationship between marketing strategies and consumer engagement.
The findings indicate that brands focused on sustainability can achieve competitive advantages in engaging consumers when brand reputation is prioritized.

Implication

This research emphasizes the role of brand reputation in enhancing value through sustainability marketing and brand engagement.

Abstract

Views Icon Views Open Menu Article contents Figures & tables Video Audio Supplementary Data Peer Review Share Icon Share Facebook Bluesky LinkedIn Email Get Permissions Search Site Cite Open Menu View This Citation Add to Citation Manager for Citation Sustainability marketing and brand engagement to create value: the moderating role of brand reputation. Annals in Social Responsibility 2025; https://doi.org/10.1108/ASR-07-2025-0132 Download citation file: Ris (Zotero) Reference Manager EasyBib Bookends Mendeley Papers EndNote RefWorks BibTex toolbar search Search Dropdown Menu toolbar search search input Search input auto suggest filter your search All ContentAll JournalsAnnals in Social Responsibility Search Advanced Search

Discussion

No takes yet. Share an insight, caveat, or question.

Cite This Study

A 2025 study studied this question.

synapsesocial.com/papers/68c194029b7b07f3a0618753 https://doi.org/10.1108/asr-07-2025-0132

View Full Paper

Ask AI

Bookmark

Share

Sustainability marketing and brand engagement to create value: the moderating role of brand reputation

Key Points

Implication

Abstract

Discussion

Cite This Study

Sustainability marketing and brand engagement to create value: the moderating role of brand reputation

Key Points

Implication

Abstract

Discussion

Cite This Study

Keep reading

Keep reading