This report analyzes how artificial intelligence improves customer segmentation and personalizes marketing strategies.
The application of artificial intelligence (AI) in business segmentation provides effective and innovative methods for analysing large data sets and automating customer segmentation processes. Artificial intelligence allows businesses to better understand what customers need, their preferences and behaviour, and to personalise approaches to different segments. Instead of traditional manual methods, AI uses machine learning algorithms to discover hidden patterns and trends in data. The report presents a deep investigation on the application of Artificial Intelligence in business segmentation. It discussed the basic methods and tools used in AI segmentation and the role of AI segmentation in optimisation of marketing strategies, providing new opportunities for personalisation, analysis, and automation.
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Agova et al. (2025) studied this question.
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