Difference-in-differences analysis reveals how influencer strategies affect engagement rates in campaigns.
The rise of social media has positioned influencer marketing as a cornerstone of contemporary brand strategies, yet the comparative effectiveness of microinfluencers (10,000–99,999 followers)
No takes yet. Share an insight, caveat, or question.
Yan Wei (2025) studied this question.
Synapse has enriched 5 closely related papers on similar clinical questions. Consider them for comparative context: