Marketing of Local Brands: How Consumer Loyalty Is Formed Through the Support of Local Production

Svetlana Graf-Gudz

doi:10.30888/2663-5712.2025-32-03-022

July 30, 2022SWorldJournal

Marketing of Local Brands: How Consumer Loyalty Is Formed Through the Support of Local Production

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Key Points

Consumer loyalty significantly increases when consumers feel a connection to local brands and their production methods.
The article identifies that personalized marketing strategies resonate strongly with consumers in local markets.
Understanding the dynamics between consumer connection and brand loyalty provides insight into effective marketing in local production.
Tailored marketing approaches can strengthen consumer loyalty for local brands, suggesting a vital role for community support.

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Implication

Analysis uncovers how consumer loyalty develops for local brands, indicating effective marketing strategies in local markets.

Abstract

The article explores the mechanisms behind the development of consumer loyalty toward local brands through support for local production and the specifics of marketing strategies tailored to local markets. The aim of the article is to identify the key mech

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Svetlana Graf-Gudz (2022) studied this question.

synapsesocial.com/papers/68c19ab49b7b07f3a061c5f4 https://doi.org/10.30888/2663-5712.2025-32-03-022

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Marketing of Local Brands: How Consumer Loyalty Is Formed Through the Support of Local Production

Key Points

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Implication

Abstract

Discussion

Cite This Study

Marketing of Local Brands: How Consumer Loyalty Is Formed Through the Support of Local Production

Key Points

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Implication

Abstract

Discussion

Cite This Study

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