Role and Importance of Artificial Intelligence in Modern Marketing - A Study

In today’s developing countries, globalization and technological advancements have ushered in a new era for the economy. Society is now grappling with the challenges of competition across various sectors, including marketing. Within this global landscape, technologies such as Artificial Intelligence (AI) are becoming increasingly crucial, reflecting a steady growth in their significance worldwide. AI technologies are increasingly utilized in marketing, enabling automated decisions founded on data collection, analysis, and insights into audience behavior and economic trends that influence marketing strategies. Essentially, AI is a branch of computer science focused on training computers to understand and replicate human behavior and communication. This has led to the creation of advanced systems that think, react, and perform tasks in ways that closely resemble human actions, powered by the data at their disposal.