A study of youth behavior in investment decision making: with reference to arunachal pradesh.

Every individual has a different inclination and constructs distinguishable investment alternatives based on their risk and return ability. An individual investor's investment behavior reveals how they allocate their excess capital across the various available financial instruments. This paper is about the youth behaviour in investment decision making to identify the most preferred investment alternatives, factors influencing the youth in investment decision-making, and to find the degree of correlation between age and gender in investment activities in Arunachal Pradesh. Youth choices concerning their investments are based on their individual impressions, contingent on geographical region. To comprehend how young people decide what investments to make, a statistical analysis was conducted using SPSS for factor analysis and hypothesis testing. Purposive sampling techniques are used to gather data from a structured questionnaire with a sample size of 250 respondents, whose ages span from 15 to 29, as per the national youth policy of 2024. This study also emphasizes how crucial financial awareness and literacy are to compose instructed investment decisions for the youth future.