An Analysis of Geely Automobile’s Financial Performance under the Background of Digital Transformation

With the rapid development of the digital economy, digital transformation has become a critical pathway for the automotive industry to achieve sustainable and high-quality development. Against this backdrop, Geely Auto has actively initiated a comprehensive digital transformation. To explore the relationship between Geely's digital transformation and changes in financial performance, this study employs the entropy weight method to analyze Geely Auto's financial performance in the context of digital transformation. Financial data from 2011 to 2024 is selected to calculate the comprehensive financial performance score, and the evolving trend of Geely Auto's financial performance is then analyzed in detail. The findings reveal a certain correlation between Geely's digital transformation and the trend of financial performance changes. The study suggests that, during the digital transformation, Geely should correctly address the long-term value and short-term cost contradictions of digital transformation, leverage digital technologies to reduce costs and improve efficiency, and establish a digital talent development team. These strategies aim to provide more impetus for value creation through digital transformation in the future.