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September 10, 2025

Cultural Hybridity in TikTok’s Global Expansion: A Case Study of Localized Content Strategies

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Authors

SCS. H. ChenXTXin Tang

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Overview

Case study reveals how TikTok uses cultural hybridity to enhance content strategies globally, indicating innovative approaches in digital platforms.

Key Points

  • TikTok achieves cultural hybridity through algorithmic localisation and cultural fingerprinting.
  • A hierarchical content governance system called graduated sovereignty governs content dissemination on the platform.
  • Emergent patterns such as vernacular cosmopolitanism and algorithmic syncretism highlight unique cultural intersections in the creator economy.
  • TikTok exemplifies a model where digital platforms can enhance cultural encounters rather than enforce uniformity.

Cite This Study

Chen et al. (2025) studied this question.

synapsesocial.com/papers/68c1a26954b1d3bfb60dda6ahttps://doi.org/10.63808/pcm.v1i2.57
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