What type of study is this?

This is a Structural Equation Modeling study.

The Roles of Financial Literacy Level, Social Media, and Religiosity in Takaful Purchase Intention

View Full Paper

Ask AI

Bookmark

Authors

Analysis reveals how financial literacy and religiosity influence takaful purchase intention in Indonesia, suggesting social media's role.

The intention to purchase takaful is primarily driven by the level of financial literacy among Indonesians.
Familiarity with takaful products significantly increases the likelihood of purchasing them, indicating awareness is vital.
Religiosity plays a crucial role in the appeal of takaful products, further highlighting their importance in this context.
Social media is an effective channel for educating and engaging the public on takaful products, enhancing purchase intentions.

Ahnaf et al. (2025) studied this question.

View Full Paper

Ask AI

Bookmark

View Full Paper

Ask AI

Bookmark

Authors

Analysis reveals how financial literacy and religiosity influence takaful purchase intention in Indonesia, suggesting social media's role.

The intention to purchase takaful is primarily driven by the level of financial literacy among Indonesians.
Familiarity with takaful products significantly increases the likelihood of purchasing them, indicating awareness is vital.
Religiosity plays a crucial role in the appeal of takaful products, further highlighting their importance in this context.
Social media is an effective channel for educating and engaging the public on takaful products, enhancing purchase intentions.

Ahnaf et al. (2025) studied this question.

View Full Paper

Ask AI

Bookmark