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September 10, 2025Journal of Informatics Education and Research

Bridging the Digital Divide: Determinants of Technology Adoption Among Rural MSMEs

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Authors

RDRoopa Temkar. V Suma. D

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Overview

Survey identifies perceived usefulness and financial help as key factors for MSME digital adoption, highlighting the role of government support.

Key Points

  • Perceived usefulness is the biggest predictor of digital technology adoption among rural MSMEs, emphasizing its importance in decision-making.
  • The study found that government support has the least influence on digital adoption, suggesting limited effectiveness in driving change.
  • Utilizing structural equation modelling, the research gathered data from 327 MSME owners to explore the factors affecting technology adoption.
  • This work underscores the need for trust-building and financial incentives to facilitate digitalisation in rural businesses.

Cite This Study

Roopa Temkar. V Suma. D (2025) studied this question.

synapsesocial.com/papers/68c1a5f254b1d3bfb60df839https://doi.org/10.52783/jier.v5i3.3268
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