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September 10, 2025Summa Journal of Accounting and Tax

The Influence of Promotion Perception and Investment Perception on Virtual Assets of Mobile Legend Game

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Authors

MKMuhammad KhairiMAMuhammad Isa AlamsyahbanaFFFauzi Fauzi

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Overview

Quantitative analysis reveals significant influences of promotion and investment perceptions on virtual assets in Mobile Legends.

Key Points

  • Promotion perception significantly influences players' decisions to purchase virtual assets.
  • Investment perception drives resource allocation for purchasing digital assets among players.
  • Data was analyzed using multiple linear regression to assess the impact of perceptions on purchase decisions.
  • The findings indicate that both perceptions have a notable effect on the value of virtual assets.

Cite This Study

Khairi et al. (2025) studied this question.

synapsesocial.com/papers/68c1a77254b1d3bfb60e06f0https://doi.org/10.61978/summa.v3i2.610
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