Assessing Public Awareness and Preparedness toward Rainfall-Induced Disasters in Gaya: A Quantitative Study on the Role of Media in Climate Risk Communication

Climate change has intensified the frequency and unpredictability of rainfall-induced disasters, posing significant challenges to disaster preparedness and risk communication, especially in vulnerable regions. Media, as a critical tool for disseminating information, plays a central role in shaping public awareness and influencing preparedness behaviors. However, the extent to which media engagement translates into effective community action remains inadequately understood, particularly in smaller urban and rural contexts. This study aims to assess public awareness, preparedness, and the role of media in relation to rainfall-induced disasters in Gaya district, Bihar, India. A structured, cross-sectional survey was conducted among 182 residents using a stratified random sampling method. The questionnaire included items on climate change awareness, disaster experience, preparedness actions, and media usage. Data were analyzed through frequency distributions. Findings indicate that while a majority of respondents are aware of changes in rainfall patterns and link them to climate change, only a smaller portion has undertaken concrete preparedness actions. Traditional media, especially television and newspapers, remain the most trusted sources of information, though social media is increasingly relevant among younger groups. However, confidence in media reporting varies, and not all respondents act on the information received. The study highlights the need for more targeted, consistent, and action-oriented communication strategies to bridge the gap between awareness and preparedness. It offers evidence to guide policy and media interventions in building climate-resilient communities.