Research on the Public Governance Strategy of the Yellow Sea Wetland World Natural Heritage Site in Yancheng, Jiangsu

The Yellow Sea Wetland in Yancheng, Jiangsu Province, China's first coastal wetland World Heritage Site, is a globally important migratory hub for migratory birds and a biodiversity conservation area. However, with the development of the economy and society, the wetland faces the dual challenges of ecological protection and economic development. This paper systematically analyzes the public governance strategies of the Yellow Sea Wetland World Heritage Site in Yancheng from four perspectives: ecological protection measures and future planning, coordination between tourism development and heritage protection, community participation mechanisms, and governance measures to address ecological threats. The study found that Yancheng has effectively improved the quality of the wetland ecosystem and achieved a virtuous interaction between protection and development through a series of innovative measures, including legal protection, wetland restoration, ecotourism development, community participation incentives, and ecological security monitoring. This paper summarizes the governance experience of the Yellow Sea Wetland in Yancheng, providing useful reference and reference for the protection and sustainable development of other World Heritage sites.