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September 10, 2025Nidhomiyyah Jurnal Manajemen Pendidikan Islam

Branding Strategy in Improving Madrasah Competitiveness

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Authors

NINurul IstiqomahSunan Kalijaga State Islamic University YogyakartaMOMutia OktaviantiSunan Kalijaga State Islamic University YogyakartaSSSubiyantoro SubiyantoroState University of Malang

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Implication

Descriptive qualitative research explores branding's role in improving public image and competitiveness in primary education.

Key Points

  • The branding strategy created a clear vision and mission, boosting institutional competitiveness in education.
  • Public image and trust improved significantly as a result of effective branding strategies employed at MI Islamiyah.
  • Data was gathered through interviews, observations, and documentation, providing insights into branding effectiveness.
  • The findings highlight the need for adaptive brand management as a key factor for private educational institutions.

Cite This Study

Istiqomah et al. (2025) studied this question.

synapsesocial.com/papers/68c1aad354b1d3bfb60e398ahttps://doi.org/10.38073/nidhomiyyah.v6i2.2835
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