The impact of financial product diversification and transaction efficiency on the competitiveness of the Bucharest Stock Exchange

The Bucharest Stock Exchange (BVB) represents the benchmark for the development of financial markets in Romania. Its efficiency can be measured by the range of financial products made available to investors, as well as by the efficiency, speed, and diversity of trading channels. This paper aims to analyze the impact of using bonds, stocks, and Exchange Traded Funds (ETFs) on key market indicators such as liquidity, volatility, and transparency. The analysis technique employed is based on the VOSviewer software, exploring the relationships between key determinants of performance and competitiveness, such as transaction efficiency, investor participation levels, and transparency.