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September 10, 2025Journal of Social Interactions and Humanities

The Effect of Service Quality, Perception Value, and Customer Satisfaction on Customer Loyalty of Mandiri Bank Customers in Pamekasan

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Authors

IIIndah IndahBBBurhanudin BurhanudinBRBenedictus Kent Rachmat

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Overview

Observational analysis shows significant relationships between service quality, perceived value, and customer loyalty in Bank Mandiri customers, indicating influential factors for retention.

Key Points

  • Service quality positively affects customer satisfaction, resulting in higher customer loyalty.
  • Perceived value significantly influences customer satisfaction and customer loyalty.
  • The study surveyed 200 Bank Mandiri customers using a structured questionnaire to ensure comprehensive data.
  • Findings underscore the importance of enhancing service quality for improving customer retention.

Cite This Study

Indah et al. (2025) studied this question.

synapsesocial.com/papers/68c1ac0954b1d3bfb60e4be3https://doi.org/10.55927/jsih.v4i2.333
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