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September 10, 2025Marketing Science

When Less Is More: Content Strategies for Subscription Video on Demand

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Gradual content release significantly boosts viewer engagement on streaming platforms.
Retention rates are higher with gradual content release compared to binge-watching models.
This field experiment compared engagement outcomes between two content release strategies.
Findings suggest gradual release may enhance subscription video service performance.

Field experiment shows gradual content release improves engagement and retention compared to binge release.

A field experiment shows that gradual content release boosts engagement and retention more than binge release on a streaming platform.

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Matos et al. (2025) studied this question.

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Field experiment shows gradual content release improves engagement and retention compared to binge release.

A field experiment shows that gradual content release boosts engagement and retention more than binge release on a streaming platform.