This article demonstrates how customer‐centric strategies improve decision‐making for boards of directors, indicating potential operational success.
Laura Patterson is president of VisionEdge Marketing, an Austin‐based consulting firm that helps clients in the for‐profit and nonprofit sectors improve their operations and succeed in their fields. In this article, she discusses how boards of directors can apply a customer‐centric approach to their strategies and decision‐making.
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Laura Patterson (2025) studied this question.
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