The Construction Strategy of Tourism Performance Brands in Art Community Building — Taking Xunpu Village as an Example

In the context of the continuous acceleration of globalization and urbanization, the regional culture carried by traditional villages is facing increasingly severe challenges in terms of inheritance and regeneration. Art community creation, as a comprehensive strategy integrating cultural protection, creative activation, and community participation, has shown remarkable effectiveness in promoting the revitalization of cultural heritage and local tourism development in recent years. Taking Xunpu Village in Fujian Province as a case, combining with the theory of artistic community creation, this paper analyzes its intangible cultural resources and the status quo of tourism performance through field investigation and comparison of typical cases at home and abroad, finds out the core problems such as content innovation, operation management and brand construction, puts forward the core path of cultural resource integration, innovates performance content, constructs community participation mechanism and builds competitive tourism performance brand, aiming at realizing the coordination promotion of cultural value and economic benefit.