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January 1, 2025

Evaluation of Consumer Behavior Responsiveness to Neuromarketing with an Emphasis on Consumer Loyalty Based on Oliver’s Model

Saeid Farjam Hamidreza Soleymani Neda Ahmadi Goltepe Masoume Afkari Samareen Ali GolAmini Hossein Ansari Ghafar Kayani Shahrokh Yousefzadeh-Chabok

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Key Points

The study finds that neuromarketing significantly influences consumer loyalty in the home appliance sector.
Results show high ratings for green R&D indicators, with product design improvement at 4.18 among 170 employees.
This research employed the fuzzy Delphi technique to achieve expert consensus on green development indicators.
The findings emphasize the need for green innovation and a positive company image to promote sustainable development.

Implication

Descriptive survey assesses neuromarketing's effect on consumer loyalty in the home appliance industry, highlighting green innovation.

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Cite This Study

Farjam et al. (2025) studied this question.

synapsesocial.com/papers/68c1ae7f54b1d3bfb60e6d9e https://doi.org/10.61838/kman.ijimob.5.2.10

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Keep reading

Synapse has enriched 5 closely related papers on similar clinical questions. Consider them for comparative context:

1A Green Transformation: Designing Sustainable Innovation Indicators in the Home Appliance Industry2025
2Identification of Practical Indicators for Social Auditing in Loan Disbursement in Banks and Its Impact on Reducing Social Financial Crises in Society2025
3Contribution of Green Home Appliances in the Green Economy2024
4Exploring the Influence of Green Product Attributes on Consumer Perceived Value and Purchase Intention: Taking Green Household Appliances as an Example2024 · 5 citations
5The Impact of Research & Development Capabilities & Innovation Capabilities on the Environmental and Economic Dimension of Sustainable Marketing- An exploratory study of the opinions of a sample of workers in the energy-saving lighting factory2024

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