The Impact of Electronic Marketing on Reducing The Economic Impacts Considering Disasters and Crises (Corona Pandemic as An Example)

The main purpose of this study was the impact of electronic marketing on reducing the economic impacts in light of disasters and crises (Corona pandemic as an example). The statistical population of this study was Accounting and management graduates (90 individuals) in the Applied colleges at King Khalid University in KSA country and 90 people were selected as samples by a simple random sampling method. The Bussakorn and Dieter (2025) questionnaire was used to measure electronic marketing, and a researcher-made questionnaire was used to measure the economic effects of Corona. The validity of the questionnaire was confirmed by a supervisor and a number of accounting and management professors, and the reliability of the questionnaire was confirmed by Cronbach's Alpha, which was 0.92. The questionnaires collected were analyzed by structural equation modeling (SEM) and path analysis models by Lisrel software. Data analysis showed that e-marketing hurts the economic effects of the Corona pandemic. And incentives, interactive marketing, and advertising hurt the economic effects of the Corona pandemic.