This study explores the saving habits of individuals in India, aiming to understand the factors influencing personal savings, the preferred saving instruments, and the demographic patterns associated with saving behavior. With India's rapidly growing economy and evolving financial landscape, individual saving practices have become crucial in shaping both personal financial security and national economic stability. The study employs both primary and secondary data sources, including surveys and financial reports, to analyze trends across age groups, income levels, education, occupation, and urban-rural divides. Findings indicate a strong cultural inclination toward saving, though patterns vary significantly based on demographic and socio-economic factors. Traditional instruments like fixed deposits, gold, and recurring deposits remain popular, while there is a gradual shift toward mutual funds and digital investment platforms among the younger population. The study concludes with recommendations to enhance financial literacy and encourage diversified and long-term saving strategies, particularly in underbanked regions.
Sankar et al. (Fri,) studied this question.