The Role of Modern Technologies in Audience Comprehension of News Content

This research explores modern technologies, artificial intelligence systems, and visual effects used in news stories and their relationship to audience comprehension of the presented content. It examines the role of news presentation methods in enhancing understanding, information retention, and recalling. The study is based on the Information Processing Theory. So, the central research question is: What role do modern technologies used in producing news programs in smart studios play in enhancing audience understanding of program content? The study aims to test the relationship between different news presentation formats, audio, visual, interactive, and their impact on audience comprehension and perception of news. It also investigates the influence of visual effects on information processing and perception, branching into different levels of memory recall (free recall and aided recall). The study designed post-testing groups, where data was collected after exposure to variables, not before, to assess the effect of the main variable on cognitive processes. The content of news stories, categorized as more or less important, was presented using visual effects, followed by free recall and aided recall tests. For experimental results, the two researchers designed an experiment using a questionnaire key. This included correct answers for closed-ended questions in the recognition test and classified respondents' answers into levels based on the amount of information recalled in open-ended free recall questions. The experiment involved a sample of 164 students, divided into two stages. Stage 1: The experiment was conducted on 64 students to test timing and conditions. Stage 2: The final experiment involved 100 students to obtain conclusive results. In both stages, the sample was divided into two equal groups, exposed to four news stories, two with key elements of importance (proximity and novelty) and two without these elements.