Enhancing teachers’ social media image through CapCut-based video content training

This training program represents a form of community service aimed at enhancing the skills of teachers in developing video content-based online marketing strategies. In the digital era, social media has become a powerful tool for educational institutions to strengthen their online visibility and identity. The partner institution in this program faced challenges in building a digital presence to increase student enrollment. The training introduced participants to the use of the CapCut application for creating engaging and strategic video content. The activities included both theoretical sessions on digital marketing and practical sessions on video editing. As a result, participants improved their skills in digital content production and social media utilization for institutional branding. This program is expected to enhance the institution’s credibility and broaden its reach to a wider online audience.