The Organizational and Economic Support for the Formation of Crisis Management in Enterprises

This article discusses the importance of organizational and economic support as a key element of the crisis management system in enterprises operating in an unstable external environment and facing internal dysfunctions. Emphasis is placed on a comprehensive approach that includes organizational structures, financial mechanisms, regulatory frameworks, human resources, information and analytical systems, and technological tools. The role of an adaptive organizational structure is substantiated, providing flexibility in decision-making, delegation of authority, and coordination of crisis units. The significance of information and analytical systems, based on modern digital technologies (Big Data, ERP, Business Intelligence), is highlighted for the prompt identification of risks and making informed management decisions. Financial and economic instruments aimed at stabilizing cash flows, optimizing expenditures, and ensuring solvency are specifically highlighted, along with the importance of legal regulation governing anti-crisis measures in accordance with current legislation. The authors emphasize the critical role of competent and stress-resistant management personnel, for whom specialized training and the formation of anti-crisis teams with strategic vision are recommended. Special attention is given to internal communication as a factor in reducing uncertainty and maintaining team spirit in crisis situations. It is noted that an innovative approach, particularly digital transformation and the development of new business models, enhances the competitiveness of enterprises during crises. The article proposes a conceptual framework for the formation of a crisis management system based on the interaction of six key components of organizational and economic support: organizational, economic, regulatory-methodological, staffing, informational, and technological. The article emphasizes that such a system should be multi-level, adaptive, and integrative, capable of taking into account the specifics of the industry, types of threats, and internal reserves of the enterprise. At the practical level, the experience of Ukrainian companies «Nova Poshta», ATB-Market, Rozetka, and Ukrposhta, which successfully implemented all components of organizational and economic support during the pandemic and martial law, is analyzed. It is demonstrated that effective operation of crisis headquarters, optimization of financial resources, implementation of modern information systems, and support for personnel ensure continuity of operations, enhance client trust, and strengthen market positions. The comparative analysis confirms that a comprehensive approach to crisis management is universal and adaptable to different sectors.