Neobanks as a Driver of Financial Ecosystem Transformation

The aim of the article is to conduct a comprehensive analysis of global trends and development patterns of neobanks, identifying key factors for their scaling and forming recommendations for the implementation of best practices in Ukraine’s financial system. The theoretical and methodological foundation of the research comprises comparative, comparative-dynamic, and factor analysis, benchmarking, as well as methods of logical generalization and deduction; the empirical base is formed from reports of the IMF, The Payments Association, Statista, specialized publications, and case studies of leading digital banks. Based on the analysis, systematization, and generalization of scholarly works by leading foreign researchers, the main factors influencing the development of neobanks worldwide have been identified. The key role of the behavioral dimension of neobank development has been determined, specifically the importance of customer trust and their perception of digital financial services. The analysis of statistical data has allowed for the identification of leading countries in terms of neobank market penetration. It is determined that the maximum penetration is recorded in Brazil (43% of the population), while the figures for EU and North American countries are characterized by significantly lower values. The study outlines the multidirectional impact of neo-banking on sustainable development. The advantages of the synergistic effect of combining traditional banking business models, financial technologies, and ESG practices in the context of rapid digitalization of the financial ecosystem and the growing public demand for ESG-sensitive banking products have been identified. It has been determined that ESG tools ensure long-term competitiveness. The conclusions emphasize that adapting global neo-banking experiences could act as a driver for financial inclusion and sustainable economic growth in Ukraine, provided that the regulatory framework is synchronized with the dynamics of fintech innovations and the enhancement of the digital culture of the population. The results obtained can be used to improve strategies for digital transformation and ESG orientation in the banking sector. Prospects for further research in this area are to determine the impact of imbalances in regulatory regimes on the resilience of neobank business models.