Research on the Media Disciplinary Mechanism of "Original Camera Beauties" under Consumerism

“Original Camera beauties” refer to individuals who appear exceptionally attractive in Apple's original camera live photos but are co-constructed by the media and consumerism into symbols of high physical attractiveness, privileged status, and fashion trends.This study specifically analyzes how media, under the influence of consumerism, discipline“original camera beauties”into a dominant aesthetic standard and how ordinary women accept and practice this standard. The study finds that the disciplinary mechanism manifests itself through four interrelated mechanisms: cognitive mechanism, anxiety mechanism, surveillance mechanism, and self-objectification mechanism. The entire process exhibits a dual nature of opportunism and virtual satisfaction.