Qualitative analysis reveals multidirectional and adaptive communication practices in East Java, suggesting improvements in organizational effectiveness.
This study is motivated by the suboptimal implementation of a structured organizational communication approach within the Bureau of Leadership Administration, Regional Secretariat of East Java Province. The research problem addressed is how Katherine Miller’s organizational communication approach is applied within the Bureau. The study employs Miller’s organizational communication theory, which consists of four key indicators: direction, channel, content, and communication style. A qualitative method with a phenomenological design was used to explore employees’ subjective experiences of organizational communication practices. Data collection techniques include in-depth interviews, participatory observation, and document analysis, with thematic and interpretive analysis employed. The findings reveal that communication in the Bureau occurs multidirectionally, is adaptive to digital channels, includes inclusive content, and adopts a flexible communication style.
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Kurniawan et al. (2025) studied this question.
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