The Impact of Medical Insurance Reform on Rural Residents' Consumption -- Taking Sanming Medical Reform as An Example

China is currently in an unprecedented era of tremendous change, and expanding domestic demand has become an important strategic direction for the country's economic development. In this process, the impact of medical insurance on consumption is becoming increasingly prominent, while the development level of the rural consumer market, as a field with huge potential, still needs to be improved. Taking Sanming's medical reform as an example, this important medical reform measure has had a profound impact on rural residents' consumption. According to the data from the Statistics Bureau of Sanming City from 2012 to 2023, it can see that medical reform has effectively reduced the medical burden on rural residents by reducing excessive medical treatment. This not only improves the quality of life of rural residents, but also increases their disposable income, further stimulating the vitality of the rural consumer market. It can be said that healthcare reform has played an immeasurable role in expanding the rural consumer market and promoting rural economic development.