This study investigates the influence of universities, sustainable business values, and key antecedents of the Theory of Planned Behavior (TPB) on sustainable entrepreneurial intentions among students in Indian higher education institutions. Employing a cross-sectional design, data were gathered through a structured questionnaire administered to students enrolled in entrepreneurship education programs. The analysis was conducted using Partial Least Squares Structural Equation Modeling (PLS-SEM) to explore path relationships and test the hypothesized model. The findings indicate that entrepreneurial attitudes, subjective norms, and sustainable business values significantly predict students’ sustainable entrepreneurial intentions. The study underscores the pivotal role of entrepreneurship education in shaping students’ experiential learning, entrepreneurial attitudes, and sustainable orientation. These insights emphasize the need for integrating comprehensive, sustainability-focused content into entrepreneurship curricula to equip future entrepreneurs with the knowledge and skills essential for addressing environmental, social, and economic challenges. The practical implications of this research are twofold. First, it provides universities and policymakers with actionable insights to design and implement more effective and sustainability-centered entrepreneurship programs. Second, by fostering sustainable entrepreneurial mindsets, the study contributes to the promotion of responsible business practices and the stimulation of new venture creation, thereby supporting broader economic development goals in emerging economies. This research highlights that embedding sustainability in entrepreneurship education is not only timely but also essential for nurturing socially responsible and innovation-driven entrepreneurs.
Nayak et al. (2025) studied this question.