The impact of corporate social responsibility on business longevity: A comprehensive analysis of enterprise strategy

This study explores the relationship between corporate social responsibility (CSR) and business longevity across economic, social, and environmental dimensions. Data from a survey of 319 managers in Kosovo revealed significant positive correlations between CSR practices and business longevity. Similarly, the environmental dimension confirms that sustainable practices such as waste reduction and energy efficiency play a crucial role in achieving long-term sustainability. These findings align with recent research highlighting the financial and reputational benefits of economic CSR initiatives. The social dimension emerged as particularly influential, emphasizing the importance of employee welfare, community involvement, and customer satisfaction in sustaining operations over time. Overall, the study provides valuable insights into how CSR, when applied across economic, social, and environmental areas, can enhance business resilience and competitiveness. Companies that embrace effective CSR strategies not only advance sustainability goals but also secure stronger positions in the market.