Analisis Perbandingan Nilai Tambah Produk UMKM Berbasis Tepung Mocaf VS Non Mocaf di Kota Palembang

Cassava has the potential to improve farmers' livelihoods, support micro, small, and MSMEs, and contribute to national foreign exchange through high-value processed products. This research was conducted to calculate and compare the magnitude of added value generated by MSMEs from processing MOCAF and non-MOCAF flour into final products. The study was carried out at three MSMEs located in Palembang City: MSME 1 in 7 Ulu Village, MSME 2 in Bukit Baru Village, and MSME 3 in the Golden Estate Housing Complex. The research period spanned from August 2023 to January 2024. A case study approach was employed in this research, with the owners of each MSME server serving as respondents. The data collected consisted of two types: primary and secondary data. Hayami's method and descriptive tabular comparison analysis were used to analyze the data. The results show that processed mocaf flour products demonstrate a higher added value compared to non-mocaf products. Mocaf-based pempek generates the highest added value due to its relatively higher selling price, followed by cookies and stik. Overall, mocaf-based products are more profitable and offer positive economic, social, environmental, and health impacts.