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Bridging the Gap: How Technology Is Helping Mid-Size Businesses Grow in India

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Adoption of digital tools has improved MSME resilience, especially post-COVID-19.
Technologies like digital payments and e-commerce platforms significantly enhance business performance.
Secondary research and case studies were utilized to assess the impact on MSME growth.
Challenges such as limited infrastructure and educational barriers hinder further digital advancement.

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Analysis of digital tools impacts MSMEs' performance and productivity in India, highlighting challenges.

Nikunj Kedia (2025) studied this question.

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