Pengaruh Insentif Terhadap Kinerja Karyawan Promotor Pada PT.SHARP Elektronik Cabang Pekanbaru

This study aims to analyze the effect of incentives on the performance of promoter employees at PT. Sharp Electronics Pekanbaru Branch. Method: The research employs a quantitative approach with descriptive methods and simple linear regression analysis. The sample consists of 44 promoter employees selected through saturated sampling. Data were collected using a Likert-scale questionnaire and analyzed using validity, reliability, normality tests, and hypothesis testing (t-test and coefficient of determination). Results: The results indicate that incentives have a significant effect on employee performance, with the regression equation Y = 3.768 + 0.633X. The coefficient of determination (R²) of 0.727 shows that 72.7% of the variation in employee performance is influenced by incentives, while the remaining percentage is attributed to other factors.