Analysis reveals digital marketing and customer data analytics enhance business growth in e-commerce, suggesting strategic refinement for online retailers.
Key Points
Digital marketing and customer data analytics positively influence business growth in online footwear retail.
Platform efficiency combined with effective digital marketing strategies maximizes customer engagement.
Digitalization of the supply chain accelerates value creation, while augmented reality boosts operational effectiveness.
Findings support existing technology adoption theories within e-commerce literature, guiding online retail strategies.