New Law of Ukraine of 10 June 2023 No. 3153-IX “On Consumer Protection”: Inadequate Approach to the Implementation of Directive 2019/771

This article analyses the implementation of the provisions of Directive 2019/771 to the Law of Ukraine No. 3153-IX dated 10 June 2023 “On Consumer Protection”, which shall enter into force on 7 July 2024 or after the end of martial law in Ukraine. The analysis allows for the conclusion that the Ukrainian legislator’s approach to the implementation of the provisions of Directive 2019/771 is inadequate and that further improvement of the consumer protection legislation is required. It is summarised that Ukraine should strive to create a consumer protection system compatible with the principles, approaches and practices of the EU. This requires revision of the current legislation in this area. This article proposes to improve consumer protection legislation by implementing the provisions of Directive 2019/771 and Law 3153-IX into the Civil Code of Ukraine, to ensure consistency and efficiency of legal regulation, and to eliminate duplication of consumer protection provisions in all other legal acts. Such approach will facilitate the harmonisation of Ukrainian legislation with the EU standards.