Social scoring as model of social control

In my paper, I deal with the analysis of the social scoring model in China and its influence on shaping the sense of self-esteem and self-confidence as a way of social control. The goal of the paper is to point out that the coding of human behavior is the basis for creating a society that is easy to manage and that such a model would produce similar effects in Serbia. Given that the social scoring model in China is not a territorially isolated phenomenon, but a form of social control that can take on global proportions, it is important to understand the reasons for this way of creating society. I will analyze how this method of scoring individuals aims to force codes from individuals that lose their individuality because their form of behavior is controlled by a system of rewards and punishments, which makes it extremely difficult to satisfy higher existential needs. I think that if we approach the analysis of control societies in this way, we also problematize the area of ethics and morality, which is unequivocally connected to the feeling of self-respect and self-confidence of individuals.