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September 10, 2025ShodhKosh Journal of Visual and Performing Arts

Examining the Intersection of Sports Event Management and Corporate Sponsorships

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Authors

SGSunita Popat Gaikwad

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Overview

This analysis reveals the dynamics of sponsorships enhancing event profitability and brand engagement.

Key Points

  • Corporate sponsorships significantly enhance brand exposure and audience engagement in sports events.
  • Sponsorship activation strategies play a crucial role in maximizing event profitability and sponsor alignment.
  • Exploration of case studies from major events like the Olympics highlights effective sponsorship management.
  • The evolving relationship between event managers and corporate sponsors emphasizes the importance of partnership strategies.

Cite This Study

Sunita Popat Gaikwad (2024) studied this question.

synapsesocial.com/papers/68c1e07554b1d3bfb60fd08fhttps://doi.org/10.29121/shodhkosh.v5.i7se.2024.5879
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