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September 12, 2025International Journal of Social Sciences and Public Administration

Brief Analysis of the Cross-Cultural Communication of K-pop and its Industry in the US from the Perspective of the Theories of Interculturality

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Authors

XJXinyue Jin

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Overview

This research shows how K-pop fosters cultural synergy and influences market strategies in the US.

Key Points

  • K-pop effectively utilizes specific strategies to establish a unique cross-cultural presence in the US, enhancing its influence.
  • The study identifies elements like cultural assimilation and the creation of a third space, key to K-pop's success.
  • Employing interculturality theory provides insights into K-pop's marketing tactics and representation in the US market.
  • These insights highlight K-pop's role as a model for cross-cultural communication, emphasizing its adaptable strategies.

Cite This Study

Xinyue Jin (2025) studied this question.

synapsesocial.com/papers/68d44a3731b076d99fa5344bhttps://doi.org/10.62051/ijsspa.v8n2.10
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