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September 12, 2025Annals of Finance2 citationsOpen Access

The market price of greenness: a factor pricing approach for green and conventional bonds

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BBBeatrice BertelliUniversity of Modena and Reggio EmiliaGBGianna BoeroUniversity of WarwickCTCostanza TorricelliUniversity of Modena and Reggio Emilia

Key Points

  • The green premium is significantly influenced by the price of green risk, which is positive yet small.
  • Bond pricing shows variability in green premium based on issuer macro sectors, being negative for Financial bonds.
  • During the Covid-19 pandemic, the price of green risk turned negative, indicating that greenness was valued during financial distress.
  • A two-factor model illustrates how bond returns relate to both systemic market and green risk factors over time.

Abstract

Abstract This paper distinguishes itself from previous studies and contributes to the literature by estimating a green premium using a factor model framework. Specifically, we propose a two-factor model, where bond returns are explained not only by a systemic market risk factor but also by a systemic green risk factor. Using the Fama and MacBeth regression approach on a sample of Euro-denominated green and conventional bonds over the period 06.11.2014–30.06.2021, we estimate the green premium disentangling its two components: the sensitivity to systemic greenness (i.e. magnitude of risk) and the price of green risk. Three main results emerge from our research. First, we find that the price of green risk is significant and positive albeit small. Second, the sign of the green premium is substantially driven by the issuer macro sector rather than by the green label, being on average negative for Financial bonds and positive for Government and Non-Financial ones, whereby this difference can be explained by a more direct exposure to green systemic risk in the latter two cases. Third, looking at the dynamics of the green risk price we find it decreases to almost zero as the bond market reaches a new normal, but it becomes negative during Covid-19 pandemic, suggesting greenness is considered a benefit in periods of financial distress caused by negative economic shocks.

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Cite This Study

Bertelli et al. (2025) studied this question.

synapsesocial.com/papers/68d44a4031b076d99fa537f8https://doi.org/10.1007/s10436-025-00469-6
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