Sostenibilidad y Calidad en el Periodismo Deportivo Digital: Un Análisis de El Míster desde la Perspectiva de la Diversidad.

The increasing consumption of sports content, the versatility of the digital world, the desire to rethink corporate sports journalism, and the need to generate new sources of employment have fostered the emergence of sports journalism ventures in Ibero-America over the last ten years. Many of these ventures are led by communication and journalism students and professionals. This research examines an online experience in Mexico, El Míster (www.elmister.substack.com), to identify features of journalistic quality in this sports journalism venture, based on the concept of diversity. A mixed-method approach with a concurrent design was used, applying digital ethnography (qualitative) and content analysis (quantitative) methods. The results and conclusions indicate that this cybermedia outlet exhibits certain characteristics of journalistic quality and that, with some adjustments in terms of information, economic sustainability, and user interaction, it has the potential to consolidate itself as an attractive and diversified informational option for its various Spanish-speaking audiences. El Míster from Mexico is led by communicators, journalists, and other related professionals who lack strong corporate backing. This lack of solid financial support adds to the challenge of achieving journalistic excellence and maintaining sustainability over time.