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September 12, 2025Return Study of Management Economic and BussinesOpen Access

Factors Influencing Consumer Purchase Intention Towards Beauty Products in Indonesia

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Authors

IKIda Ayu Dewi Komala KartikaTelkom University

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Implication

Quantitative analysis shows that celebrity influencers and consumer attitudes significantly impact purchase intention for beauty products.

Key Points

  • Celebrity influencers’ credibility and attractiveness enhance consumer attitudes towards brands, driving purchase intention.
  • Positive online customer reviews significantly strengthen consumer attitudes, leading to increased brand loyalty and awareness.
  • A quantitative approach using Structural Equation Modeling analyzed responses from 100 Indonesian skincare users.
  • Results highlight the importance of maintaining product quality and leveraging credible influencers in the beauty industry.

Cite This Study

Ida Ayu Dewi Komala Kartika (2025) studied this question.

synapsesocial.com/papers/68d44c3431b076d99fa5550ehttps://doi.org/10.57096/return.v4i9.397
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Also Consider

Synapse has enriched 5 closely related papers on similar clinical questions. Consider them for comparative context:

  1. 1Pengaruh Beauty Influencer Terhadap Brand Awareness, Brand Image, Brand Attitude, dan Purchase Intention Beauty Product Lokal Indonesia2023
  2. 2The Influence of Online Customer Reviews and Celebrity Endorsement on Purchase Intention of Skin Mandatory Products2025 · 1 citations
  3. 3PENGARUH INFLUENCER MARKETING, BRAND IMAGE, CUSTOMER TRUST, DAN BUYING INTEREST TERHADAP PURCHASE DECISION PRODUK KECANTIKAN2025 · 2 citations
  4. 4Influencer Credibility and Congruency's Impact on Purchase Intentions for Local Skincare Brands2025 · 1 citations
  5. 5Influencers’ Credibility Dimensions: Attractiveness, Trustworthiness, and Expertise on the Purchase Intention in the Skincare Industry2026