Conceptual Model and Empirical Measurement of Dynamic Capabilities in Small and Micro Tourism Enterprises Under the Context of Digital Transformation

The article is set against the backdrop of digital transformation and focuses on micro and small tourism enterprises as research subjects. By employing a combination of quantitative and qualitative methods, it aims to explore the conceptual model of dynamic capabilities in these enterprises, along with the development and validation of an associated measurement scale. The research findings indicate that small and micro tourism enterprises exhibit three key dynamic capabilities during their digital transformation process: market perception capability, learning and absorptive capability, and execution and application capability. The empirical validation indicates that the scale developed in this study demonstrates satisfactory reliability and validity. The overall score of dynamic capabilities for micro and small tourism enterprises is at an acceptable level. Furthermore, by selecting enterprise performance as a relevant criterion, it has been confirmed that dynamic capabilities and their three dimensions significantly positively impact the performance of micro and small tourism enterprises.