This paper examines how 360-degree panoramic tours can enhance heritage promotion, accessibility, and engagement, illustrated through two case studies: the Understory Art and Nature Trail in Northcliffe and the Subiaco Hotel in Perth, Western Australia. The Understory Art Trail was deployed in Google Street View to deliver an interactive, virtual walkthrough of outdoor art installations. This made the site accessible to a geographically diverse global audience, including those unable to visit in person. In contrast, the Subiaco Hotel tour was created with 3DVista. It integrated multimedia features such as historical photographs, architectural drawings, and narrative audio, offering users a layered exploration of built heritage. The two studies were designed so that frameworks like Technology Acceptance Model (TAM) could be applied to them to evaluate visitor experience. However, this paper focuses on the workflow for providing 360-degree panoramic tours, the integration of AR, low-cost digital twins, and the testing of interactive web platforms. Google Street View demonstrates ease of use through familiar navigation, while 3DVista reflects usefulness through its richer interpretive features. By analyzing workflows and digital strategies on both platforms, the study evaluates their effectiveness in increasing online visitor engagement, supporting heritage tourism, and communicating cultural significance. Challenges related to technical limitations, geolocation accuracy, audience targeting, and resource constraints are critically discussed. The findings demonstrate that context-sensitive applications of 360-degree tours are valuable for visibility, education, and long-term preservation. The paper concludes with targeted recommendations to guide future heritage projects in leveraging immersive digital technologies to expand audience engagement and support sustainable heritage management.
Rahaman et al. (2025) studied this question.