Decentralization and Investment Decisions: A Study on Alternative Asset Investment Behavior in the Web3 Environment

This study discusses the behavior of decentralized decision-making of investment in Web3 environment, and the primary factors affecting the decision of investors, including governance with transparence and fair process, opinion of the community, fluctuations of markets, and trends of social networks. From DeFi platforms and markets of NFT, this study finds the inclination of investors towards governance with transparence and fair process when selecting projects, and decisive impacts of opinion of the community on decision. This study also finds significant impacts of social network and fluctuations of markets on short-term investment, and greater risk appetite of investors under more fluctuations of markets. This study verifies the impacts of these factors on the Web3 environment of investment with data simulation under a virtual environment, provides in-depth understanding of behavior of investment under decentralized finance and markets of NFT, and provides valuable references for related projects' design and operation.