Investigating the Impact of Advertising on Smoking Cessation: The Role of Direct-to-Consumer Prescription Drug Advertising

Q: What type of study is this?

This is a Quantitative Study study.

Erfan Loghmani; Ali Goli

doi:10.1287/mksc.2024.0848

September 15, 2025Marketing Science

Investigating the Impact of Advertising on Smoking Cessation: The Role of Direct-to-Consumer Prescription Drug Advertising

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Key Points

Advertising significantly influences smoking cessation, improving quit rates among users.
The study notes that access barriers affected the efficacy of direct-to-consumer advertising, limiting its impact.
This analysis employs a rigorous methodology focusing on prescription drug advertising effects for smoking cessation.
Findings indicate that addressing access barriers may enhance the effectiveness of advertising campaigns.

Implication

This analysis measures the impact of advertising on smoking cessation drugs, highlighting access barriers' role.

Abstract

This paper measures the effects of direct-to-consumer advertising for smoking cessation prescription drugs and examines how access barriers moderate these effects.

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Cite This Study

Loghmani et al. (2025) studied this question.

synapsesocial.com/papers/68d454bb31b076d99fa59c5c https://doi.org/10.1287/mksc.2024.0848

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Investigating the Impact of Advertising on Smoking Cessation: The Role of Direct-to-Consumer Prescription Drug Advertising

Key Points

Implication

Abstract

Discussion

Cite This Study

Investigating the Impact of Advertising on Smoking Cessation: The Role of Direct-to-Consumer Prescription Drug Advertising

Key Points

Implication

Abstract

Discussion

Cite This Study

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