This study aims to describe the linguistic structures employed in the packaging of digital news on the Google News Indonesia platform. Utilizing a descriptive qualitative approach, data were collected from selected digital news texts based on purposive sampling, considering thematic relevance and linguistic richness. The findings reveal that digital news headlines tend to adopt marked syntactic structures, such as rhetorical questions, mitigated imperatives, and solution-oriented claims. The use of informal and persuasive vocabulary enhances a sense of familiarity and offers instant solutions, primarily targeting lower-middle-class readers. Numerical formats are also strategically employed to convey credibility, conciseness, and accessibility. Furthermore, the analysis indicates that many headlines reflect neoliberal ideology by emphasizing individual-based solutions rather than systemic change, and naturalist ideology in health and household topics, which highlight affordability, natural remedies, and do-it-yourself approaches. The sentence structures within the news body also demonstrate discursive power strategies: active constructions assert agency, while passive forms obscure power holders or institutional actors. Media outlets such as VIVA Purwasuka exhibit sensational and hyperbolic tendencies, whereas Kompas and Detik maintain a more neutral and factual tone. Headlines from platforms like Haibunda specifically target female audiences, reinforcing traditional domestic roles. Overall, digital news headlines function as powerful ideological framing tools, necessitating critical media literacy to uncover potential bias, polarization, and misinformation within digital discourse.
Sabardila et al. (2025) studied this question.