Explore the production and dissemination of local cultural content by foreign bloggers on Chinese social media platforms

With the continuous development and progress of science and technology, the popularization and application of the Internet have made people’s communication methods no longer limited to traditional media. The prosperity of social media has greatly changed the means by which people receive and disseminate information. Some foreign individuals who study, work and live in China use their daily life experiences in China as the basis for creating and spreading content on social media, attracting the attention of a large number of fans and netizens. This study focuses on the production and dissemination of local cultural content by foreign bloggers on Chinese social media platforms, and provides a reasonable and detailed analysis of the characteristics of foreign bloggers’ short video content, the advantages of promoting cultural exchange and innovation, as well as the difficulties they encounter in the content production and creation process, and offers practical and feasible guiding opinions, so as to play a positive role in breaking cultural prejudices among nations and promoting cultural exchange and dissemination through social media.