Research on the Shaping and Dissemination of “International Shenyang” City IP

Against the backdrop of Shenyang’s booming cultural-tourism industry, this study relies on the five-city (Shenyang, Huludao, etc.) study-tour route-mapping project, focuses on the empowerment of animation technology, and explores the mechanism by which the “animation + study tour” model promotes deep integration of culture, sports and tourism and helps build a city IP. Research finds that animation technology, with its unique advantages, can significantly enhance the cultural penetration and dissemination efficiency of study-tour activities. A study-tour route that takes Shenyang as the core and links characteristic resources across Liaoning effectively integrates the three core IP elements—“industrial civilization,” “historical culture” and “ecological resources”—shaping a distinct differential competitiveness for “International Shenyang.” Based on the above, the study proposes a government–university–industry collaborative promotion strategy, aiming to convert short-term cultural-tourism traffic into long-term brand influence, thereby providing effective support for urban cultural inheritance and innovative development.